Search Engine Optimization is Like a College Degree
It’s Useless By Itself
This Isn’t Your Grandpa’s World
If you ask your grandparents they’ll say when they were younger, a college degree was good enough. I went to college on that advice, only to find after I’d graduated with an English degree that it’s no longer true. These days, everybody gets a college degree, so just having one no longer puts you ahead of the pack. Instead, not having one will set you back. If you really want an edge, you need to use your time in college participating in internships and building professional contacts. A lot changed over a couple generations.
SEO Only Goes So Far
Technology evolves much faster than that. When I first got into this business just a handful of years ago, I was told that basic Search Engine Optimization could give you an edge over your competition. It was something that a lot of websites still didn’t do. Already that advice is no longer accurate. Many people have picked up the basics of SEO now. Just as a college degree lost a lot of its punch when it became common, SEO lost its edge once people learned how it worked. Now, instead of giving you a leg-up on your competition, you need some SEO done just to keep up. Without it, you are left behind.
What can you do to expand your reach? Well, if you want to aim for some more advanced SEO options, some articles are provided below for further reading, but for a small, local business, SEO might never give you the edge you need no matter how advanced you go.
You Need Good Reviews
To really get ahead in a competitive business market, you need online reviews. Online reviews make all the difference when it comes to drawing in new customers. Research shows that 90% of customers read online reviews. 88% say that they trust reviews as much as personal recommendations (Source). Positive online reviews are highly likely to get customers to trust your business and customers who trust a business are inclined to spend more on your products or services.
Here at Atlas, our goal is to help your business grow by giving you the tools to attract your customers. Atlas does more than just basic SEO; we help build automations to encourage your customers to provide positive feedback in a way that doesn’t harass the customer. We aim to remove the barriers that get in the way of customers leaving reviews. The easier it is to leave a review, the more likely your customers are to do so. With our help, you can double, or even triple the amount of reviews you get on a regular basis, helping you leave your competition coughing in the dust cloud left behind as you speed past them.
Just as you don’t want to be the college graduate saddled with a useless degree and no professional connections, you don’t want to ignore the extra steps needed to give you the edge in the local and online business spheres. Take advantage of the tools and systems we provide to help you get ahead. Let us show you the best way to utilize those tools to become the number one business in your area – and maybe beyond that, too.